Project Description

Over the last 2 years, HoCoSo supported SV Group on an exciting journey to develop a ground breaking new extended-stay product.  

HoCoSo was heavily involved in the earlier stages of the concept development, and facilitated the crucial stages of consumer and market research, and organised and facilitated several product fieldtrips to experience the latest trends and innovations in the sector for SV group and its partners.  HoCoSo advised during the selection of architects and other partners, and played a crucial role during the concept development, business planning and finally the prototype testing.  

The outcome of this exciting journey is Stay Kooook, the new star in the extended-stay sector. The first two projects are currently under construction in Bern (Switzerland) and Nürnberg (Germany) and will open its doors in 2020.  

The concept: Stay KooooK revolutionizes the aparthotel sector by offering its guests a maximum in flexibility through a modular room concept, l fitted into a micro apartment. It is the answer to the modern travel and accommodation needs in the digital age, where work and private life is merging. The new concept aims to combine the cozy atmosphere of a sharing solution without neglecting the reliable service of a hotel. Intelligent room design creates living space and flexibility that adapts to the lifestyle of the guests in order for them to feel just as at home. Stay Kooook is a flexible and functional concept that can be residence, living and open space at the same time. It offers fully furnished studios that provide the conveniences of modern accommodation in an area of around 22 square meters.