Award winning extended-stay concept NEST Geneva evolves around the idea of offering its long-stay guests a redefined luxury experience in the heart of Geneva. Based on NEST’s core values of understated luxury, boutique design and a maximum in personalised service, the luxury extended-stay concept offers its guests a home far away from home.
HoCoSo has been retained by the owner and operator of NEST to reposition the brand and prepare it for an international roll-out. Various steps in this process include concept optimisation, creation of a pricing strategy, and the creation of an international rollout strategy.
All project steps are executed in close personal relation with NEST. The project is currently under execution, therefore further details remain confidential.