Project Description

Project Details:

Location: Europe

Field(s): Concept Development; Consulting

Tags: Concept Creation; HoCoSo; Hospitality concept development Europe; Hospitality Consulting; Hotel Consulting Europe; Brand repositioning; Concept optimization; Pricing strategy; International roll-out strategy

The Hamlet

Award winning extended-stay concept The Hamlet Geneva evolves around the idea of offering its long-stay guests a redefined luxury experience in the heart of Geneva. Based on The Hamlet’s core values of understated luxury, boutique design and a maximum in personalised service, the luxury extended-stay concept offers its guests a home far away from home.  

HoCoSo has been retained by the owner and operator of The Hamlet to reposition the brand and prepare it for an international roll-out. Various steps in this process include concept optimisation, creation of a pricing strategy,  and the creation of an international rollout strategy.

All project steps were executed in close personal relation with The Hamlet. The Hamlet launched in September 2019. Read their story here.