The Serviced Apartments Summit Europe – SASEU is taking place this July 10th and 11th at Park Plaza Victoria, in London.

This summit focuses on the serviced apartments, extended stay / aparthotels and short term rentals concepts in the hospitality industry, and it gathers CEO’s and senior executives to discuss the sector’s best practices and latest trends. Hosted annually since 2013, and organized by International Hospitality Media, the conference attracts world-renowned delegates and speakers from as far afield as Australia, Singapore, Kenya, Saudi Arabia, the Americas, India and across Europe.

For its 6th edition, SASEU will not only feature panel discussions and keynote speeches, but also a ‘Think tank’ forum and a ‘First with the news’ company announcements. Click here to see the full schedule.

Jonathan Humphries, Chairman and Owner of HoCoSo, will be giving a presentation on the exciting and innovative hotel project coming up in Zurich, Europe’s first lakeside luxury aparthotel, during the Breakout session “Brand X-ray: what makes a brand a success and how to deliver it?” taking place on July 11th, at 3.20pm.

Also representing HoCoSo: Kilian Vollbach, Concept development coordinator, will be present at the conference and available to meet; and Camiel Verhoofstad, Hotel analyst intern, currently supporting the SASEU conference in its organization and agenda.

Kilian is primarily involved in HoCoSo’s product and concept projects, executes research analyses and supports the media and communications’ team. Camiel joined the company in May 2018 as part of his internship during his studies at Hotelschool The Hague in Amsterdam and is supporting the concept development and research projects at HoCoSo.

The Serviced Apartment Summit Europe conference and exhibition complements Serviced Apartment Summit Middle East and Africa and Serviced Apartment Summit Americas events to help drive connections and business opportunities globally.

This year’s dresscode is smart casual!


Location: 239 Vauxhall Bridge Rd, Pimlico, London SW1V 1EQ, UK
Schedule DAY 1: 15:00 – 17:30
Schedule DAY 2: 07:45 – 18:00

COMING SOON IN JANUARY 2019: The 2nd Serviced Apartment Summit RECHARGE – a different way to do business, network and leave as friends! This event is sponsored by HoCoSo.


About HoCoSo

Swiss-based HoCoSo, which stands for Hospitality Consulting Solutions, brings together teams of global experts to create tailor-made solutions for client projects. Jonathan Humphries, Chairman and Owner of HoCoSo, and his direct team specialize in the extended-stay hospitality market, the boutique sector, and resort developments in Europe, the Middle East and Africa (EMEA). We create innovative and future-oriented solutions for each of our clients across the following three fields of services:

  • Product & Concept Creation, for both portfolio & individual asset developments.
  • Strategic Project Scoping, Execution & Asset Management, with a focus on strategic business planning, partner selection, and market & nancial feasibility studies.
  • Hospitality Education for companies and academic institutions, with a focus on course development, training and teaching innovation.