This year’s IHIF title ‘Reaching new heights’ responds to new competition, new innovative products and the disruption from new players in the industry.serviced-apartments

In recent years the Serviced Apartment sector started to establish itself on the European market and now represents one lucrative alternative for investors.

The IHIF is going to draw special attention to this with the panel discussion ‘Serviced Apartments – What’s the opportunity’.  

Panel host and moderator Jonathan Humphries, owner and chairman of HoCoSo Hospitality Consulting Solutions introduces the topic: ‘Whilst this burgeoning sector has grown phenomenally throughout time, the extended-stay market is still highly fragmented and immense opportunities for investment remain. New, very well-placed extended-stay products are doing exceptionally well, from both a performance and a profitability point of view.

Both consumers and developers are racing to catch up on the extended-stay concept, creating

an exciting moment for development’.

The senior level panelists, coming from different angles of the sector, include Guus Bakker – CEO EME Frasers HospitalityVedrana Bilanovic Riley – CEO CIEL CapitalJo Layton – Managing Director The Apartment Service and  Christabelle MORGAN-DESOUCHES – Aparthotels Adagio‘s International Hotel Development Director.IHIF-serviced-apartment

The group aims to discuss the sector’s hot topics:

  • Hotel versus Serviced Apartments – How do you refine your product?
  • Corporate versus leisure demand – Who is your target market?
  • Hotel distribution versus Serviced Apartment distribution – What channels should you use?
  • Airbnb versus branded products – Where do you compete?
  • Hotel versus Serviced Apartments – Who drives in larger profits?


All panelists and host Jonathan Humphries look forward to welcoming you to this panel on Wednesday, 07.03.18 in Room Tiergarten 1 between 11:20 and 12:20.