The Hotel Alternatives Event 2019 – HAE19 – is a hospitality conference for investors, operators and advisers with an interest in the new accommodation real estate spaces that rival hotels. This year’s edition of the conference is taking place at the Jumeirah Carlton Tower, in London, on the 5th of February.

Traditional hotels have been facing a strong competition in alternative lodging offers since the internet of the sharing economy boomed. Online booking platforms such as Airbnb and Housetrip catering to the global audience have reached the once-presumed untouchable target audience: Hence a person that would have typically gone for the conventional direct booking in an established hotel is now offered a plethora of different options. New accommodation real estate spaces, the likes of capsule hotels, serviced apartments, hostels and student accommodation, have gained their considerable market shares and keep on growing as demand increases.

HAE gathers this market segment’s investors, operators and advisers under one roof for a day filled with keynote presentations, panel discussions, open debates and interviews.

See the full programme here.

Jonathan Humphries, Chairman HoCoSo, will be taking the stage in the afternoon, tackling the matter of “The Experience Economy” and highlighting the decompartmentalization and the co-everything movement currently happening in the hospitality accommodation real estate space.

Read more on Jonathan Humphries’ take at the proliferation of the “co-words” in the travel and hospitality space.


About HoCoSo

Swiss-based HoCoSo, brings together teams of global experts to create tailor-made solutions for client projects. Jonathan Humphries, Chairman and Owner of HoCoSo, and his direct team specialize in the extended-stay hospitality market, the boutique sector, and resort developments in Europe, the Middle East and Africa (EMEA). We create innovative and future-oriented solutions for each of our clients across the following three fields of services: