Jonathan Humphries, Chairman of HoCoSo, will host a live debate on Innovation and Concept Development at the Serviced Apartment Summit, London, 12-13 January. The debate will cover Innovation and Concept Development in the traditional hotel companies versus the aparthotel / extended stay hotel sector. Smaller units, more communal space and F&B for non-residents are the hallmarks of this new wave of brands.


  • Jonathan Humphries, Founder and Owner, HoCoSo Hospitality Consulting Solutions
  • Paul Rands, VP development, BridgeStreet Global Hospitality
  • Eric Jafari, Managing director, SACO Property Group
  • Baptiste Valois, Concept and design manager, Aparthotels Adagio
  • Marcel Lindt, Director of business development, Frasers Hospitality

Debate: Innovation and concept development

The Serviced Apartment Summit conference is the most prominent annual industry event for the sector to collectively share best practice, network, map the industry’s future and do business.

Hosted annually since 2013, the Serviced Apartment Summit has grown rapidly each year. The London conference attracts more than 300 high level delegates and speakers from as far afield as Australia, Singapore, Kenya, Saudi Arabia, the Americas India and across Europe.

The 2016 event attracted speakers from outside the hospitality sector, and was co-located with the inaugural Short Term Rentalz conference. This new event is designed to stimulate debate and foster the sharing of knowledge about short term rentals, one of the fastest growing and most vibrant leisure and business hospitality sectors anywhere in the world.

Here is the event schedule for the coming 2017 Serviced Apartment Summit.


About HoCoSo

Swiss-based HoCoSo provides solutions for hospitality industry, with a focus on product creation, concept development and product execution. The company specializes in the extended-stay hotel and serviced apartment sectors in Europe, as well as student and executive hospitality education globally. 

Jonathan Humphries is the Chairman and Owner of HoCoSo. He brings together teams of global experts to suit a client’s needs.

Jonathan Humphries has almost twenty years’ experience in the hotel and real estate sectors.  For the last eleven years he covered EMEA region, supporting the expansion of Marriott International’s fifteen brands. He brought a tailor-made extended-stay Residence Inn by Marriott concept to Europe in 2008. He has been engaged on major acquisitions, renovations, extensions, re-brandings, contract extensions and terminations and created strategic road maps for both countries and cities across EMEA.

Phone: +41 (0)78 661 61 72