The Serviced Apartments Summit Europe – SASEU – is taking place this July 1st and 2nd at Park Plaza, Westminster Bridge, in London.

This summit focuses on the serviced apartments, extended stay / aparthotels and short term rentals concepts in the hospitality industry, and it gathers CEOs and senior executives to discuss the sector’s best practices and latest trends. Hosted annually since 2013, and organized by International Hospitality Media – IHM –  the conference attracts world-renowned delegates and speakers from as far afield as Australia, Singapore, Kenya, Saudi Arabia, the Americas, India and across Europe.

For its 7th edition, SASEU has moved to a larger venue, “reflecting the rapid growth of the serviced apartment and extended stay sector in the UK, Europe and beyond.” says Piers Brown, IHM CEO.

The highlight of this year’s event will focus on the Co-Working and Co-Living concepts. Jonathan Humphries, Chairman of HoCoSo, will host a panel discussion around this topic. Joined by Paul Rands, Vice President of International Development for BridgeStreet, Daniel Jung, General Manager of QUARTERS Co-Living for UK and Ireland, and Vice President of Expansion for the EMEA region, Thomas Lamson, Chief Development and Project Officer of Aparthotels Adagio, and Volker Thamm, Head of Development of SV Hotel. Our panelists will tackle the rise of mixed-use co-working and co-living developments, the trending matter of work, rest and play at the same time. What role do serviced apartments and extended stay play in mixed-use development? A focus on the mixed use ‘stack’ and diversification of yield, and the various roles of operators, owners, property managers and multi-family units.

Want to find out more about Co-Working and Co-Living? Read Jonathan Humphries’ take on the proliferation of “co-words” in the hospitality industry, and his view on how these two concepts have set their marks in the sector.

Click here to see the full event’s schedule.

Also representing HoCoSo at SASEU: Nicola Minderjahn, Hotel analyst, currently supporting the conference in its organization and agenda.

The Serviced Apartment Summit Europe conference and exhibition complements Serviced Apartment Summit Middle East and Africa, taking place in Dubai on September 16th, 2019, to help drive connections and business opportunities globally.

COMING SOON IN 2020: The 3rd Serviced Apartment Summit RECHARGE – a different way to do business, network and leave as friends!


These events are sponsored by HoCoSo.


About HoCoSo


HoCoSo are advisors with a difference. We create tailor-made and innovative solutions for clients’ hospitality-led projects by bringing together the optimum team of sector specialists. Jonathan Humphries, Chairman and Owner of HoCoSo, and his direct team specialize in the extended-stay, co-living, and hotel-alternatives hospitality market; luxury, lifestyle and boutique hotels; and resort developments in Europe, the Middle East and Africa (EMEA). Our strengths lie in the following core services:

  • Product & Concept Creation, for portfolio & individual asset developments
  • Strategic Development Projects with a focus on new-market / new-concept business expansion planning, operator selection, market and financial feasibility studies
  • Transformative Asset Management for brand re-positioning, asset re-evaluation and concept re-structuring.
  • Hospitality Education for companies and academic institutions, with a focus on bespoke course development, training and teaching
  • Workshops, Keynotes and Conference Moderating for boards, leading international conferences and incubators