About HoCoSo

The purpose of HoCoSo is to provide strategic advisory, concept development, and project support services in the fields of travel, education, hospitality, tourism, wellbeing, mental health, urban development, real estate, sustainability, and other related sectors in Switzerland and abroad. Its services include leadership development, strategic planning, financial advisory, commercial strategy, concept design, operational modeling, innovation consulting, communications, media production, executive coaching, and counselling for companies, projects, individuals, and destinations committed to creating positive impact.

Guided by the principles of humanity, diversity, equality, and inclusivity, and a holistic commitment to balancing the People, Planet, and Profit (PPP), the company collaborates with visionary individuals and values-driven organisations striving to make the world more just, sustainable, and prosperous.

HoCoSo are advisors with a difference.

We create tailor-made and innovative solutions for clients’ hospitality-led projects by bringing together the optimum team of sector specialists.

Jay Humphries, Chairman and Owner of HoCoSo, and his direct team specialize in the extended-stay, co-living, and hotel-alternatives hospitality market; luxury, lifestyle and boutique hotels; and resort developments in Europe, the Middle East and Africa (EMEA). Our strengths lie in the following core services:

• Product & Concept Creation, for portfolio & individual asset developments.
• Strategic Development Projects with a focus on new-market / new-concept business expansion planning, operator selection, market and financial feasibility studies.
• Transformative Asset Management for brand re-positioning, asset re-evaluation and concept re-structuring.
• Hospitality Education for companies and academic institutions, with a focus on bespoke course development, training and teaching.
• Workshops, Keynotes and Conference Moderating for boards, leading international conferences and incubators.