Jonathan Humphries, Chairman HoCoSo, will be taking center stage at the coming SAS MEA to introduce Stay Kooook: a new hospitality concept developed by HoCoSo and designed for the future of urban living. With “super-flexible” micro apartments (22m2) with moving walls – combined with technology and vibrant, atmospheric shared spaces – Stay Kooook was developed for SV Hotel and has recently been awarded the Swiss Hotel Innovation Awards.
And queuing right after, Jonathan will be hosting a development workshop combining investors, operators and hotel executives interests, during which all the attendees will gather in different groups and come up with an innovative extended stay concept.
While the workshop is led by Jonathan himself, each group will be led by one of the attendees. That group leader will have the chance to present his team’s findings to the entire audience. The groups will be separated into the following categories:
- Investor considerations
- Smart room design
- Serviced and operations
- Public spaces and networks in the neighbourhood
- Distribution and the booking experience